Welcome to the Wayfair Virtual Assistant case study – a classic case of hacking user experience design to transform an underperforming AI chatbot into a customer's best friend.
With Icebrkr, we embarked on a quest to revolutionize the online dating world. In this case study, you'll delve into our iterative design process, learn how we capitalized on user feedback, and discover some of the growth strategies that fueled our vibrant community of over 10,000 users in under 9 months.
My client's goal was to grow and become the best Credit Union Service Organization in America. Wisely, they understood that using technology to automate processes for their financial customers would be the key to unlocking that growth. That's where we came in.